Rating: Not great



  • Contains mica
  • Unclear if palm oil sources are certified
  • Limited data on many ingredients

DE LORENZO is an Australian family owned and operated hair care business. They take pride in their natural approach to hair care, and that all their products are made in Australia.

The data available for the main soap ingredients in their Novafusion Silver Colour Care Shampoo indicates that they will be readily biodegradable. This means that a large amount of these chemicals should break down during waste water treatment, and a limited amount will be released to the environment. However, there is some information to show that some of these ingredients are toxic to aquatic life, so they could still have an environmental impact.

Some of these ingredients could be derived from palm oil. DE LORENZO is a member of the RSPO and they have committed to using palm oil from RSPO members, but this is different to using RSPO certified palm oil. It would be good to have some more transparency on the certification status of any palm oil derivatives used in this product.

Other main ingredients include a silicone and an “acrylates copolymer”. The latter is a fairly vague description. More information on what this ingredient is would help to determine its potential environmental impact.

The key preservatives in this product are iodopropynyl butylcarbamate and methylisothiazolinone. Both of these chemical are very toxic to aquatic life. They are also not readily biodegradable, which means that a large amount is likely to be released to the environment after processing at a waste water treatment plant.

Other ingredients include titanium dioxide and mica. The mining of these substances (or the substances needed to produce them) can have environmental impacts – especially mica mining, which is often illegal. Titanium dioxide can also contain some nanoparticles. The environmental impacts of nanoparticles are currently not well known.

The fragrances in this product are just listed as “fragrance”. There is no way to know what these could be – or determine that they are not chemicals of concern. There is also very limited information on the natural extracts that are in this shampoo. This makes it difficult to evaluate their potential environmental impact.

Finally, there are 11 colours that are listed as potentially contained in the product. For most, there is very limited data on their aquatic toxicity. The data that is available shows that most are likely to be toxic to aquatic life. Colours are unlikely to be readily biodegradable – because they loose their colour when they break down – so a large amount of these chemicals should be expected to be released to the environment.

This shampoo comes in a simple bottle which is made of plastic that can usually be recycled through standard kerbside collection programs.

But does it work?

Considering how well a product works is a big factor in determining whether a product is a good one or not. A product that does not work is a waste.

Luckily, most users seem to like this product, although most say that it can be a bit drying. For more reviews, check out BeautyHeaven and MakeupAlley.

Image credit: Like A Vegan

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