Rating: Very good


  • Concentrated product
  • Packaging contains recycled materials
  • Common chemical ingredients


  • Contains silica
  • Exact fragrance chemicals unclear

Aveda is skin and hair care brand. The brand was founded in 1978 by Horst Rechelbacher when he travelled to India and studied Ayurveda. He later went on to be recognised as a prominent environmentalist in the USA. Aveda was acquired by the Estee Lauder group in 1997.

In terms of environmental impact, the packaging of this product is great. The Shampure Dry Shampoo is different to most other dry shampoo products in that it is not an aerosol. Without packing gas, this product requires less packaging material and shipping space. In addition to this, the packaging is minimal and you can purchase refills, avoiding a new nozzle each time. The packaging is recyclable through standard hard plastic recycling and contains at least 25% recycled content.

The ingredients in this product are also chemically simple and common. This is positive because it means that the chemicals in this product are more likely to be similar to those that are naturally present in the receiving environment, minimising ecosystem disruption. They should have minimal aquatic toxicity concerns and the chemicals that can be degraded should be readily biodegradable.

One of these ingredients is silica. While the impacts of silica once it is released to the environment should be low, obtaining it in the first place can be another story. Silica is commonly obtained from sand, which is mined. Sand mines can cause erosion and habitat degradation, and are often unregulated. It would be good to have more information on where the silica in this product comes from, but companies very rarely provide (or even have) this information.

The fragrance in this dry shampoo is plant based. Having the exact ingredients listed would be ideal, but knowing that the fragrance is plant based does provide some reassurance. Compared to synthetic fragrances, natural fragrances are less likely to be chemicals of highest concern.

But does it work?

Considering how well a product works is a big factor in determining whether a product is a good one or not. A product that does not work is a waste.

Some users who can get the hang of the application technique are very happy with this product – see the reviews from Mamamia and TRUreview. Other users who cannot get the hang of the bottle or have darker hair have been less impressed – see reviews from DryShampoos.com (note: this product does not currently contain polysilicone-22) and Makeup & Beauty Blog.

If you know that the bottle is something you might struggle with or you have darker hair, and could end up wasting this by leaving in the bottom of your bathroom drawer, you might want to consider trying another product. Read more dry shampoo reviews to learn about the environmental impacts of the alternatives.

Image credit: Look Fantastic

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